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1. Collaboration is King - In class I emphasize that, now more than ever, a career in music relies on juggling multiple loosely defined and constantly changing collaborations. In collaboration you must take total responsibility for your role and the end product. The challenge isn't only in fulfilling your role but in merging it with the roles' of others and offering leadership and cooperation.
2. Recording is the new scoring - Recording has supplanted score in my musical world. For trained an untrained musicians alike a well put together recording can effectively transmit a musical idea. Obviously scoring has a vast number of, still relevant, applications but recording melodies, rhythms and musical ideas has increasingly become an easier way to communicate nuance especially when working with musicians that work in improvised or popular genres.
3. Looping ≠ Repetition - Repetition in popular music is as valid and musically indigenous as it is in minimalism, and various forms of folk music. However many young musicians repeat sections and musical phrases out of habits both conscious and subconscious. I try to draw distinction between the physical repetition of a musical idea and the digital replication of an idea (looping). Each are superficially similar but carry a different musical agenda.
4. Ears are your instrument - Many of my students begin my classes focused on learning the ins and outs of devices and the "tricks of the trade." I try to organize the class to refocus their work on their own ears. Your ears, not a book, will tell you where to put the mic. I try to investigate the sonic qualities of our working and living environment in class.
5. Software is self-taught - I spend maybe 5-10% of class time discussing software even though it is required for nearly all of my assignments. The reason is that I've found it to be a huge waste of time and resources to learn audio software in a class setting. People all discover and learn software in their own way. Similar to a concert band. You cannot teach everyone their instrument in the group. They must learn basic concepts and then go home and practice on their own. In class we discuss concepts, listen to projects, analyze music, discuss and examine trouble spots. My students learn software most effectively through the assignments themselves and, interestingly, through collaboration with one another.
6. Sound is the medium - I encourage my students to treat sound as their material rather than musical notes, lyrics or samples. In modern recording technology sonic imagination is everything. They aren't just musicians, but sonic artists. Music is just one way to use the medium
7. Form = Function - Songs are the unit of trade but not the imperative. Songs are what all of my students grew up on. But they are only one form of musical expression. As my students are learning through creating original work, form is often the most difficult place to experiment. Communicating the powerful impact that the form of the work has on the listener is a very important distinction.
8. Software and hardware updates. Concepts persist - The technology is changing so rapidly that by the time we update our labs the following version of the software has already leapfrogged us. I avoid dealing with software minutiae because the physics of sound and the fundamentals of sonic manipulation stay the same across platforms. If you possess a broad understanding of music and sound as material, the technology will not out-run you.
9. Cliché is weakness - A cliché is an expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect. I push my students to recognize and replace clichés with original thinking in lyrics, form, timbre, and composition.
10. QUANTITY not quality - The specific nature of teaching a student composition, software, and music fundamentals all simultaneously is that often they gain access to musical tools out of any traditional order. So for instance they can put out an album before they learn to sing on key. My way of confronting this is to challenge them to start working on their 10,000 hours. I'm interested in them making hundreds of recordings that are terrible rather than agonizing over one. It is just like an instrumentalist in a practice room. Thousands of hours need to been spent. This is also why I assess assignments on how much effort and time has been put in rather than my own taste. I want my students to have as many recordings and projects as possible under their belt before they need to start working professionally.
11. Detail Detail Detail - The nice thing about encouraging students to attend to the details of their work is that it goes hand in hand with the development of their ears. "The more you know about mixing the longer it takes to mix." The reason is because at first you don't hear the lack of compression, frequency build up, popping t's, or out-of-tune vocals. It is the hundreds of hours-logged that helps the students achieve this awareness. One of my main jobs as an instructor is engender attention for these details so they can hear them in their own music and that of their peers.
12. Earn your "Producer Ears" - The hearing metamorphosis that takes place after just 3 semesters of critical listening is as fascinating as it is predictable. Once you learn how to mix you can't listen to the radio without hearing the compression and whole worlds of sound reveal themselves. This art of detailed and critical listening is at the core of any 21st century music career. Also the development of "Producer Ears" is a life long project that can start in the classroom.
13. Sound is a language - Learning to make music is a process of transforming your brain. And words are the fundamental unit of being and understanding. Just as an instrumentalist learns to read music the producer learns the language of audio. This includes a laundry list of musical and audio concepts and parameters, which, once mastered, help you to articulate and understand what you hear. I emphasize language as a bridge to listening. HERE is a list of audio terms.
14. Your career already started - When I was in college we called it "the bubble." Because it felt like everything we did was somehow removed and cut off from the real world. As music on the Internet has become ubiquitous I find that one of the most important skills to develop is the relationship to the network. I don't emphasize that students try and monetize their music as much as they start thinking about avenues and networks that are in place which might offer them musical knowledge, audience, insights, and inspiration. Also, I emphasize that everyone in the class could be a current or future collaborator, manager, publicist, DJ, label owner, etc. and that students should bring to class the energy and intensity that they would hope to have at the highest levels of their career. Their work ethic and commitment to good work is something that everyone will perceive and remember.
15. Integrity is everything - If you don't show up on time and do your work people won't trust you to collaborate. Period. Integrity as a student is setting you up for a successful life as a musician.
16. Understand Branding - Though it may sound sinister, understanding branding early can really help musicians move through the rocky early stages of a career. Understanding your brand means identifying your audience and the archetypes that you are tapping into in your work. Study the brands of artists you admire and learn from them. Branding isn't necessarily about commodifying yourself as much as it is about honing in on your authentic core as an artist.
18. Music is Science - I implore my students to treat everything we do in class with the same seriousness that they would in an academic class. Unfortunately all their previous schooling teaches them that music is an "elective" and not a course for serious study. Notes should be taken, and reading and listening should attended to with true academic rigor.
19. Twist the knobs - You can't rely on constants to achieve a certain sound. Just twist the knobs until you find the sound you are looking for. This idea exemplifies a learning process based on exploration and trial and error. There are no immovable rules about the way any music should sound. Finding the right approach for every problem and project is an exercise in experimentation and flexible thinking. There aren't easy answers, you have to listen every step of the way.
20. Effects are narrative - I want my students to understand their tools as narrative devices. Reverb, delay, compression, equalization, phasing, distortion, etc. are all story telling tools that help sculpt sound into something meaningful, pleasing or challenging to the listener. The goal is not to make your music conform to generic standards, but rather to maximize its intended effect.
21. You are what you eat - The music that you make will be original and unique in direct proportion to the diversity and detail of your listening.
22. I don't care if you like it. What did you hear? - The only thing that most non-musicians can say about music is whether or not they "like" it. To me this is a largely irrelevant descriptor as students develop producer ears. The study of music is a practice in opening your ears to understanding the inner-workings of all music. Music that you "dislike" will usually teach you more about yourself and music in general than your favorite music. I frequently quote John Cage: "If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all."
23. Fail Fast - I encourage students to hurry up and screw up. Because if you are playing it safe you will move forward too slow. This is an incredibly important distinction in the field of music because so many cards can be stacked against you. Most of my students are being watched skeptically by their families and even friends, as the conventional wisdom says a career in music is next to impossible.
This causes many of them to never want to take the risks that they will need to take everyday as a working musician. College is a time to fall on your face over and over again because by the time you've finished the 4 or 5 years you will A) not be terrified of failing and B) have a better handle on how to stay afloat in the first place. An alternative pedagogy for musicians must hold creative risk-taking at its core.